Exec Board Minutes – Jan. 2018

Beth Costa on Jan 12, 2018

Wine Road Executive Board Meeting

Jan. 11 2018   9:00am    

Wine Road Office – Upstairs

MINUTES – Draft Pending Approval

9:00    Call to order. Members present: Carla Jeffries, Robin Calkins, Aaron Krug, John Viszlay, Carri Holdredge, Beth Costa. Robert Conard excused/ill.

9:05    Treasurer’s Report – Review Budget proposal.

2018 Budget approved. Budget may be modified after a possible high-level analysis of WR’s marketing programs; analysis to be completed prior to April 2018 Retreat.

9:30    Office update:

Auction – Launching Feb. 8 through Barrel Weekend.

CPR Training: Available now, offered via Event Brite

Access: Postponed launch date to August 2018. The name Access will be replaced prior to launch. Reduced 2018 revenue projection by 50%.

Seminars: 70 attendees already signed up for BT seminar. 70 signed up for Hospitality seminar.

Map: Printing soon (last call for edits).

Elections: Need at least one candidate for Hotels (to replace Aaron); looking for at least two Winery candidates to run against incumbents (Julia and Robert).


9:50    Retreat Agenda ideas

  • Possible Artificial Intelligence presentation. This speaker also to offer the seminar to winery/lodging members.
  • Review possible high-level marketing analysis to determine where WR should be focusing marketing resources.
  • Presentation from sharp Marketer to generate ideas
  • Marketing Moderator to lead discussion of ideas & planning of WR programs.
  • Scott to facilitate overall meeting
  • Beth to explore costs associated with marketing analysis and speakers.
  • Date: April 18 & 19, located at Sonoma Vintner’s Inn


10:10  Events

  • Winter WINEland: Tickets sales off by only 140 tickets. May sell another 1,000 at the door.
  • Rancho Mirage: 8 wineries currently signed up
  • Barrel Tasting: Will launch the Tues after Winter Wineland; 110 wineries signed up
  • Cleveland: Still waiting on a date – possibly May 2018.
  • Esprit du Rhône: May 18th, promoting at upcoming travel trade show in San Mateo.


10:20 Public Relations – on the road . See new annual calendar. Rotating topics across all platforms to keep readers engaged.


10:30  Old Business

  • WR app. Still working on updates.
  • Comp Tasting Passes, First Responders: Distributed 4,000 passes for Winter Wineland. They can check-in at any participating winery.
  • BevX – Beth is a speaker. Held in Washington DC, Feb. 2018 (all expenses paid by Bev X).


10:40  New Business:

Opportunity to showcase WR’s Barrel Tasting via Discovery Channel’s television show “Winemaker’s Uncorked”. Producer looking for 9 wineries; each winery receives three minute segment for $10K. WR would take buy one segment. To be filmed in March 2018. Program is dependent upon producer’s ability to sign up wineries.


Meeting adjourned.




Next meetings


Full Board February 8th, 9:00 WR Office

Posted by Beth Costa