Wine Road Board Meeting – May 21, 2025

Board of Directors Meeting

May 21, 2025  (after ½ day retreat)

Trattore Farms / 1:15pm

Meeting Minutes (pending approval)

Members Present: Janae, Julie, Mari, Alexis, Helen, Lana, Harry

Members Absent: Danny, Katie, Aaron, Tom

1:15       regroup after lunch – vote on any actionable items from the retreat

1:20       Assessments

                  Motion: Janae, 2^nd by Harry

                  Pay early (July) get 2 dedicatged social media posts

                  Pay 2 years at once, by Aug. 1^st – pay $1600, saving $200

                  Options to make 2, 3 or 5 payments, via Square – service fee paid by member

                  Pay Aug 1, in full – Wine Road to pay CC fees

                  All in favor

1:30       Events

WFA  $235 VIP,  $135 Weekend, $95 Sunday Only $25 Designated Driver – this reflects a $10 increase in VIP and Weekend

WW + BT same as prior year, no increases

Winery participants not required to buy tickets, but we will suggest – bring in your top buyers, stock the pond for everyone. We will lay out specific social media requirements for reimbursements. Minimum of 3 – social, newsletters, blog, website all options

1:40       Wine Trails

                  Develop a “look”’ that can be carried over to all 5 Wine Trails

Create a theme for each and encourage wineries to incorporate that theme in their write up.

1:50       Growing Boundaries

                  Yes / No

                  If yes, timeline, need amendment & members to vote

YES – The Board agreed to start with Sonoma Coast, as it continues the original idea of wineries along the Russian River.  Beth to connect with those wineries to see if THEY have interest. If so, then an addendum needs to be presented to our members. They would need to vote. A simple majority is required for us to move forward.

2:00       Executive Board Elections

• President – (pending email vote) Julie Pedroncelli St. John
• Vice President – Mari Pagen
• Secretary – Helen Sharrock
• Treasurer – Katie Ambrosi
• Lodging Rep – Aaron Krug

The Board elected to have an email vote for President, Janae and Julie are both interested and willing.  The following day, votes were collected, and Julie was elected.

2:15       Meeting dates – in-person and ZOOM

We are going to try and meet every other month in person and alternating months, Beth will provide the Board with a quick office update via ZOOM.  If we feel we have too many things pending we can always add an in-person meeting as needed.

Our June 11^th meeting will be via ZOOM

Our July 9^th meeting will be in person, location TBD

2:30 – Meeting Adjourned

Minutes, respectfully submitted by Beth Costa

Posted by Beth Costa

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