Journalist Inquiry

Beth Costa on Aug 2, 2025

Hello to all of our winery members –

This just came my way this morning, so I’m passing it along, but the due date is MONDAY by noon.

This is the ask:

Doing a story on the BEST BLENDS across California for both print and online outlets across AZ and CA.

If you have one, here is what I need by Monday at 12pm.

To submit, send a new email with the subject line: Perfect Blend

In the email provide the following:

Exact Name of Wine

Exact blend (meaning 40% cab franc, 10% merlot, 40% malbec, 10% viognier)

Tell me what that wine looks like, tastes like, and any reasoning behind the blend. Is there a story of how it came to be? Does the winemaker do this blend always? Give me a little info.

$COST of the wine

**Ideally need a HORIZONTAL lifestyle shot of the wine but will take anything HI RES that you have. Please do not send bottle shots. Lifestyle shots only, please.

Example of how to submit – SEE BELOW. SUPER EASY AND FAST.

2022 Jordan Zinger

Featuring 40% cab franc, 10% merlot, 40% malbec,  and 10% viognier, winemaker John Smith developed this blend after visiting France and falling in love with the spirula style of winemaking. Earth and robust, it looks like a ruby slipper in a glass and tastes of rose petals, raspberries, and freshly crushed rosemary. The blend changes slightly each year based on the best of the harvest.

$66

Alison Bailin

Director of Client Services

HMA Public Relations

Email: abailin@hmapr.com

Cell: 602-318-3775

Website: www.hmapr.com

Freelance Writing Portfolio: https://muckrack.com/alison-bailin-batz

LinkedIn: https://www.linkedin.com/in/alisonbailin/

 

So please SEND TO ALISON, not back to me at the Wine Road, though I’d love to be copied.

Thanks – Beth

Posted by Beth Costa

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