Hello to all of our winery members –
This is information about a new event that Cellar Pass is organizing.
You do NOT have to be a CellarPass client to participate.
Below are the details – Wine Road is NOT the organizer, we cannot answer questions about this, we are simply passing along the information.
———————
Wine Weekend hosted by Cellar Pass
Sonoma County Wineries – May 31/June 1.
Limited to 30 wineries (county wide)
The wineries are being asked to offer 4 special wines/separate tasting between 20-25% off
Cellar Pass anticipates selling 1000 tickets sold to their database of 75K northern California residents.
There is a cost to participate: $400 to be a check-in location, $200 to be a participating winery, not check-in location
The tickets will go on sale March 1.
There is a similar event in Napa in April and they have had robust sales for that event.
Wineries do not need to be on the CP platform to participate.
AND they get the database information from every person who checks in with them, a rare bonus.
Here is the link describing the event in Napa and Sonoma: Cellar Sale Weekend- 2025
This is an effort by Cellar Pass to help with visitation in wine country, which is something we all need.
There is an added incentive as well—they will provide CP credits for every $$ they spend at participating wineries.
If you send copies of receipts to CP (it is explained in consumer information), they will be credited via CP (including their ticket cost). This is a huge thank you to all consumers and will greatly benefit the wineries.
If wineries wish to sign up for the Sonoma event, click here:
Questions, please email Jim Morris: mailto:sonomawineguy@gmail.com
- Posted in: Monday memo
- Tagged in:
