Weekly Member Memo – February 27, 2024

Liana on Feb 27, 2024
Details and Registration
We have lined up three great classes with the WISE Academy, so you can get your “team” ready for the season!

  • Building Your Wine Club
  • Raising the Bar ~ Great Sales Training
  • Generate Revenue Beyond the Tasting Room

WR Members $25 per class

Non Members $50 per class

We are leaving tickets sales open until 9:00pm on Wednesday.

These numbers are as of Monday (last night).


Barrel Tasting ticket buyers 2023 vs. 2024

# Wineries Participating 51 54
Tickets Sold 2340 1612
Age 21-29 370 232
Age 30-39 395 243
Age 40-49 366 297
Age 50+ 1209 840
First Time Attending 880 591
Attended a few time 933 636
Attended 10 times or more 527 385
Wine Road spent $22,000 on advertising; Sonoma Mag, Press Democrat, Northbay Biz, Marin Magazine, 7×7 dedicated email, SF Chron digital and dedicated email (twice), paid social, local and bay area radio, Bohemian online, the Karen MacNeil newsletter, along with various calendars and a press release sent directly and via PRWire
Supply hand out

Wednesday 9:00-3:00

1437 Grove Street Healdsburg

RSVP lists will be emailed by Thursday.

We are leaving ticket sales open until Wednesday night, so we can’t get your RSVP list out until Thursday.


There is no reimbursement for this event. Please plan to return supplies next week.

Questions Debbie@wineroad.com

Do YOU have one of these?

Got It ~ Flaunt It

We really want to see some photos in our social feeds of Ambassadors wearing their pin.

Go for it…it only takes a minute to take a selfie and share it.

Tag @thewineroad so we see it.

Go Team Go

Please just click the button below and write a short review for us on Google.

It only takes a minute, but it will make a BIG difference.

We are working hard to drive more traffic to our website, which will get more eyes on YOUR events, our lists (Walk-Ins, Groups of 8 or More, Sparkling Producers…etc).

Write A Review Here
We have about 160 Ambassadors now.

They’re from across the country AND Canada! See the list HERE

They are winery employees, frequent visitors, and wine educators from across the country.

You should join the group. It’s fun, it’s easy AND you will learn a thing or two about Wine Road and Sonoma County.

Make it a part of your “new hire” training.

The MORE you know, the better you can serve your guests.

Details here: Wine Road Ambassador

Its time to get out and connect with your neighbors and peers.

Learn about the wines they produce, and the tasting experiences they offer. Share referral cards – help each other out.

Use our Wine Road Networking doc to sign up to POUR or to TASTE.

Lets get this ball rolling –

Wine RoadNetworking

To help all of you connect, we have a new

Wine Road Member Chat ~ on Facebook.

Join the group and get some conversations started.

Wine Road Member Chat
Wondering how you and your marketing team can be most productive during this transition time between Bottling and Harvest?


Contact TopNest Designs to discuss designing custom promotional products that reflect your brand and hit your budget for Summer Events and 4th Quarter Club Gifts.


Getting started is simple:

You provide us with your desired quantity, logo, price point and delivery date and we’ll send you a free proposal and digital mock-ups of multiple product ideas.

We’re offering free laser engraving for 24+ pieces or free shipping on $1000+ orders for orders placed by March 1st (this Friday).


And while we’re at it, let’s make it a “Sustainable Spring” and focus on Reusable TotesGrowlers and Tumblers and Repurposed Barrel Staves.


You’re in the business of making and selling wine.

TopNest Designs produces vino-centric custom gifts that promote said wine – and we’ve been doing it for 20+ years!

Thank you to our partners along the Wine Road for their financial support.

Posted by Liana

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