12 Months in Review – June 2021-2022

Beth Costa on Jun 2, 2022

12 month review (June 2021-2022)

Staffing is now stable
Debbie is now working 30-35 hours per week – per her choice
Martin manages weekly admin tasks, working about 4-6 hours a week
Katharine is doing social posts for the podcast 5-6 hours a month

Events we hosted
Wine & Food Affair – Nov. 2021
Winter Wineland – Jan. 2022
Barrel Tasting – March 202
Gateway to Wine Road – April 2022
Details in the events recap

Marketing Update
Website updates –
New pages for Sparkling, Rhones and Italian Varietals
Added – Chose Your Own Adventure (flipbook) to home page, opened 4200 times/2 months
Varietal of the Months – averaging 36% open rate, 7% click rate (high interest)
Along the Wine Road blog – 11,000 page views, YTD
My Wine Road (newsletter) – averaging 42% open rate, 6% click rate
Podcast – bi-monthly, 1200 downloads per episode – need plan to grow

Web Traffic (visitors to WineRoad.com)
2020 home page 100,000
2021 home page 162,000
2022 home page 96,000 though June 5

Wine Road Insider
Minimal support from members – need more “perks & privileges
App is in final testing for ease of use
Press Release is scheduled to go out this week
All info has been online for months

Public Relations
Hosted Alison Ballin from AZ for a three part series (each AVA)
Hosted E’Louise from Coast
Interviewd on Good Morning Phoenix and AZ Daily

Social posts:
Facebook 21,000 likes
Instagram 15,200 followers
Highest engagement is with video, as advertised!
Plan in place for 2 minute “in the vineyard” shots at wineries – launching TicTok

Seminar on ADA Compliant website
Promo code for 200 people to take RBS Training and hosted in person class for another 50 people
Added “Featured Members” on our home page
Opportunity to share “Wine Awards” on wineroad.com
Opportunity to have wine featured in our “Varietal of the Month”

Posted by Beth Costa

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