I wanted to share this info with all of our winery members, not just those who participated in Wine & Food Affair.
Often after events we only hear from people who were mad about too many people or the bus that got in their way or those young kids.
I wanted to hear some GOOD things – so we had an online survey where attendees could tell us their “favorite” things – YES, that’s what we wanted to hear!
I have attached the survey results – congratulations to all of those “Top 5” wineries in each category.
We also included the ticket sales breakdowns for you to review.
THEN we did do a survey of the participating wineries, we heard from 37 out of 50.
Those comments and responses are also attached, so you can see how your winery did, in comparisons to others.
This was not a DEEP DIVE, super detailed survey, but it gives you an overview of visitors and sales.
This really was a great event, kudos to all who participated.
Cheers – Beth
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A message from our Wine Road Board President – Julie Pedroncelli St John
Hello,
Thank you to the 50 wineries who participated in Wine & Food Affair. Take a look at the feedback—there is some great information in there we can use for next year’s event-which will be even better in our 50th anniversary year!
Thank you to all who pushed out messages via newsletters, website event pages, social media and I think I even saw a carrier pigeon (just kidding).
It is important as we push through this particular time and make sure people (potential customers!) see the information.
Debbie and Beth use all of their contacts and resources and try to reach guests on a variety of levels, but the more we as members can boost that reach, the better for all of us.
Sincerely,
Julie
WFA custmer survey and demographics 2025
WFA – participating winery survery 2025
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