The Board elected their 2016-17 officers.

BOARD ACTION: APPROVED the following slate of officers:

President – Robin Calkins

Vice President – Julia Lander

Treasurer – Robert Conard

Secretary – Stacy Rafanelli

Lodging Representative – Mike Salinas




The Board discussed board chair leadership and the need to explore the selection process. The discussion included:




As part of its annual retreat, the Board reviewed all the Wine Road events to determine any improvements or changes for the following year.


Barrel Tasting Review:


Wine and Food Affair Review:



Winter Wineland Review:


Mandatory Event Meetings:




The Board discussed marketing strategies for 2016-17.







The Board reviewed the 2016 40th Anniversary activities and events.




The Board conducted a brainstorm on possible activities in the coming year.


BOARD ACTION: The Board agreed to form the Membership Committee and refer the above items about membership to the committee. APPROVED 7-5; ABSTAIN: Carla Jeffries


Membership Committee:

Chair = To be determined by committee

Beth = Executive Director


            Members                                Items to Address

1.       Joe Foppoli A.    Member applications
2.       Ross James B.    AVA questions
3.       Robin Calkins C.    Explore membership based upon location of winery door versus percentage of grapes from the Wine Road AVA’s
4.       Kevin West D.   Address issues and standards around non- or under-performing wineries
5.       John Viszlay



GOALS: 2016 > 2017

  1. Internal PR – create metrics to determine outcome and effectiveness
  2. Incorporate synergy partners
  3. Launch new approach for 2016 annual meeting (Dec 1, 7 or 8)
  4. Explore development of a premier, sizzle event and/or series of smaller events (breakfasts, chef, Friday evenings, CAB Academy)
  5. Explore education activities for membership (Social Media)




The Board reviewed the current membership fees and voted on a new fee structure as follows:


BOARD ACTION: The Board approved the following membership fee structure for 2016-17:

  1. Winery Fee –
    • $850 for renewals
    • $1,000 for new members
  2. Lodging – $500
  3. Assigned to the Membership Committee a task to explore various member fee strategies from a long-term view.