Executive Board Meeting - July 21, 2016

Wine Road

Executive Board Meeting

July 21, 2016

9:00am Location – Best Western Dry Creek Inn

DRAFT – Pending approval

9:00 Call Meeting to Order

May Minutes
- Motion to approve with change: Robin
  - Old Business to include the event committee to evaluate whether Explore Backyard should continue
- Seconded: Julia

9:05 Treasurer’s Report

Assessment update – 40 have paid, no complaints/comments on fee increase
- Checking: $74,707.74
- Savings: $160,238.01
Budget report will be presented after community event

9:20 40^th Anniversary

Art of Oak
- Presenting check on July 28^th at 12:00 at Cook Elementary School for the Wells Fargo for the Arts Children’s Program
Magical Mystery Tours
- Urban tour cancelled due to lack of sign ups
- 3 tours to Russian River, Alexander Valley and Dry Creek
  - All tours were full
  - Great feedback, only complaint is that Rodney Strong did not supply food
  - Such a great success that the event committee will review and possibly plan more events like this on smaller scale in future
Ruby Affair
- United Way – will present check after board meeting on August 11^th at the United Way office
- WOW – presenting check tonight
Community Festival
- Saturday August 23^rd
- Judy Walker in charge of event – all set to go
- Last minute revision to children’s craft area – too hot to do chalk art on pavement so now going to make cork trivets
Winegrowers of Dry Creek
- Zin Blending – August 13^th at Talty, only 3 tickets sold thus far
- $40 per person, 40 people limit
- The participants will be split into 4 groups of 10 lead by winemaker from each participating winery.
Treasure Hunt
- Begins July 30^th
- Each participant takes pic of icons with hashtags – winner with most icons wins treasure box worth $1000 in prizes

9:48 Wine & Food Affair

November 4^th & 5^th
- 99 participating – down in participants
- All poster art is complete

9:50 Winter Wineland

January event ties into ski time and trying to make connection with Tahoe Chamber of Commerce to possibly exchange discounts
- Sponsorships should be a goal on future events

9:55 Public Relations / Marketing

Mysty working on proposal – Beth met with her on July 18th
- PR can be done by Beth, Mysty and Tim from Sonoma County Tourism

SF Travel in NY Oct. 26
- Wine Road wineries are featured for the dinner, which takes place at Charlie Palmer’s restaurant (Napa wineries for cocktail hour)
- Pod Cast
  - Continually improving
  - Talking about businesses in the Podcast and creating links to those businesses through tweets

Propose partnership with Food & Wine for 2017
- Focus on Food and Wine Magazine and eliminate smaller publication ads

10:10 Membership Committee

Bella Luna Inn – new lodging approved
- The inn added a 4^th room and became eligible to be part of Wine Road

10:12 Old Business

Moving office
- Office is on Mill Street, Storage is on Grove Street
- $300 more than current office/storage space
- The storage spot is more accessible for pick-ups and deliveries
- Flyers will be mailed out to members with new address/map
PRMD
- Continue meeting 1x per week
- Community meeting was chaotic – huge turnout / the presenter on behalf of wineries did not speak well.
  - Goal is to get backing of supervisors and avoid a blanket ordinance
  - Exec board members, Julia and Robert both attended and from their perspective they think the wineries came out ahead
Letter sent to breweries, distilleries, cider makers 3 weeks ago – no response as of yet

10:20 New Business

Member Brainstorming Sessions
- Beth wants to host 1x per month a luncheon with 10 Wine Road members to brainstorm and find out expectations from members

10:25 Meeting Adjourned

All Posts

Executive Board Meeting – July 21, 2016