Wine Road

Executive Board Meeting

July 21, 2016

9:00am  Location – Best Western Dry Creek Inn

DRAFT – Pending approval

 

9:00        Call Meeting to Order

• May Minutes
  • Motion to approve with change:  Robin
    • Old Business to include the event committee to evaluate whether Explore Backyard should continue
  • Seconded:  Julia

 

9:05        Treasurer’s Report

• Assessment update – 40 have paid, no complaints/comments on fee increase
  • Checking:  $74,707.74
  • Savings:  $160,238.01
• Budget report will be presented after community event

 

9:20        40^th Anniversary

• Art of Oak
  • Presenting check on July 28^th at 12:00 at Cook Elementary School for the Wells Fargo for the Arts Children’s Program
• Magical Mystery Tours
  • Urban tour cancelled due to lack of sign ups
  • 3 tours to Russian River, Alexander Valley and Dry Creek
    • All tours were full
    • Great feedback, only complaint is that Rodney Strong did not supply food
    • Such a great success that the event committee will review and possibly plan more events like this on smaller scale in future
• Ruby Affair
  • United Way – will present check after board meeting on August 11^th at the United Way office
  • WOW – presenting check tonight
• Community Festival
  • Saturday August 23^rd
  • Judy Walker in charge of event – all set to go
  • Last minute revision to children’s craft area – too hot to do chalk art on pavement so now going to make cork trivets
• Winegrowers of Dry Creek
  • Zin Blending – August 13^th  at Talty, only 3 tickets sold thus far
  • $40 per person, 40 people limit
  • The participants will be split into 4 groups of 10 lead by winemaker from each participating winery.
• Treasure Hunt
  • Begins July 30^th
  • Each participant takes pic of icons with hashtags – winner with most icons wins treasure box worth $1000 in prizes

 

9:48        Wine & Food Affair

• November 4^th & 5^th
  • 99 participating – down in participants
  • All poster art is complete

 

9:50    Winter Wineland

• January event ties into ski time and trying to make connection with Tahoe Chamber of Commerce to possibly exchange discounts
  • Sponsorships should be a goal on future events

9:55       Public Relations / Marketing

• Mysty working on proposal – Beth met with her on July 18th
  • PR can be done by Beth, Mysty and Tim from Sonoma County Tourism

• SF Travel in NY Oct. 26
  • Wine Road wineries are featured for the dinner, which takes place at Charlie Palmer’s restaurant (Napa wineries for cocktail hour)
  • Pod Cast
    • Continually improving
    • Talking about businesses in the Podcast and creating links to those businesses through tweets

• Goal is to get sponsorships
• Propose partnership with Food & Wine for 2017
  • Focus on Food and Wine Magazine and eliminate smaller publication ads

10:10      Membership Committee

• Bella Luna Inn – new lodging approved
  • The inn added a 4^th room and became eligible to be part of Wine Road

 

10:12    Old Business

• Moving office
  • Office is on Mill Street, Storage is on Grove Street
  • $300 more than current office/storage space
  • The storage spot is more accessible for pick-ups and deliveries
  • Flyers will be mailed out to members with new address/map
• PRMD
  • Continue meeting 1x per week
  • Community meeting was chaotic – huge turnout / the presenter on behalf of wineries did not speak well.
    • Goal is to get backing of supervisors and avoid a blanket ordinance
    • Exec board members, Julia and Robert both attended and from their perspective they think the wineries came out ahead
• Letter sent to breweries, distilleries, cider makers 3 weeks ago – no response as of yet

 

10:20    New Business

• Member Brainstorming Sessions
  • Beth wants to host 1x per month a luncheon with 10 Wine Road members to brainstorm and find out expectations from members

10:25   Meeting Adjourned

• Motion to Adjourn: Robert
• Seconded: Aaron