Wine Road Northern Sonoma County
Client Activity Report
December 2015
Media Secured
Eater SF
Senior Editor Stefanie Tuder
Stefanie included information about Winter WINEland in the “EaterWire”column
http://sf.eater.com/2015/12/23/10662388/richie-nakano-holiday-cooking-sonoma-county-winter-wineland
NBC Bay Area
Editor Alysia Gray Painter
Alysia posted about Winter WINEland in the “Worth the Trip” column
http://www.nbcbayarea.com/blogs/worth-the-trip/Journey-to-Winter-WINEland-in-January-362683871.html
NBC San Diego
Editor Alysia Gray Painter
Posted Alysia’s article about Winter WINEland in the “Worth the Trip” column
http://www.nbcsandiego.com/blogs/worth-the-trip/Journey-to-Winter-WINEland-in-January-362683871.html
Santa Rosa Press Democrat
Wine Columnist Peg Melnik
Peg included details of Winter WINEland in a roundup of upcoming wine events in Sonoma
http://www.pressdemocrat.com/lifestyle/wine/4764803-181/tastings-select-wine-events-in
SF Gate
Contributor Carey Sweet
Included Winter WINEland in the article “Chase Away the Winter Blahs at Winter Wineland”
http://www.sfgate.com/travel/article/Chase-away-winter-blahs-at-Wineland-in-Sonoma-6729267.php
Media Pending
Girls on the Grid
Contributor Leia Ostermann
Leia will be writing a blog post on Wine Road’s 40th anniversary based on the Sacramento media lunch on September 30; WW is following up
Mandarin Quarterly
Editor Yujin Chou
Per the meeting in Chicago in October 2015, Yujin is interested in featuring Wine Road’s 40th anniversary in the magazine’s quarterly spring issue to publish in 2016; WW is following up
Mashable
Travel Editor Jessica Plautz
Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip and WW continues to follow up
National Geographic Traveler
Photo Editor Anne Farrar
Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; WW is following up as to any additional information needed as well as run date information
National Geographic Traveler
Digital Editor Leslie Magraw
Beth will be featured in the “I Heart My City” column in February; Leslie may also include information about the Barrel Tasting weekends in the March events roundup section
North Bay Biz
Editor Alexandra Russell
Photos from A Wine & Food Affair will be featured in the January 2016 “Biz Scene” section
North Bay Biz
Contributor Jane Young
A story on the 40th anniversary will run in the March issue
USA Today
Contributor Amanda Ziadeh
Amanda plans to include Wine Road in a 2016 anniversary piece; WW sent photos and more information
WHERE Magazine
Editor Rachel Ward
Rachel plans to include Wine Road in a story on wine country exploration for an upcoming issue; WW sent photos and is following up
Media Activity
7×7.com
Wine Columnist Bryce Wiatrak
Pitched a story on the Wine Road website’s informational resources for upcoming wine country coverage
7×7.com
Editor Sarah Medina
Pitched a story on the Wine Road website’s resources on wine tasting and wine education—great for both novice wine drinkers and experts on the subject
Alaska Airlines
Contributor Chaney Kwak
Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions
Angeleno
Contributing Editor Shontel Horne
Shontel attended the media dinner at The Eveleigh in Los Angeles; she is looking to expand her travel coverage and will keep the Wine Road in mind for upcoming assignments; WW continues to follow up
Bay Area News Group: San Jose Mercury News; Times Herald Online; Inside Bay Area; Contra Costa Times; The Reporter; Marin Independent Journal; Santa Cruz Sentinel; The Humboldt Beacon
Wine Columnist Mary Orlin
Pitched the Wine Road website’s “Wine 101” page as an educational resource for those looking to explore the region
Brides
Features & Travel Director Yolanda Crous
Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings; WW is following up
Chicago Tribune
Wine Editor Michael Austin
Per the meeting with Michael in Chicago, WW followed up with information on the AVAs and varietals that Wine Road encompasses; WW remains in touch with Michael, and is checking in on which wines he would like to try
Departures
Editor Jessica Flint
Pitched Wine Road as the ultimate wine country destination for 2016 for the “Departures 100” list in the January/February 2016 issue; coverage declined
Departures
Contributor Krista Simmons
Pitched Wine Road’s 40th anniversary for upcoming event columns throughout 2016; under consideration
Every Day with Rachael Ray
Travel Editor Abbie Kozolchyk
Met with Abbie in New York, and followed up with information on recreational activities along the Wine Road for her “adult spring break” story; WW is following up for other opportunities
FabFitFun.com
Contributor Jennifer Rice
Pitched the Wine Road for consideration in upcoming travel coverage for new “Wanderlust Wednesday” column, and included information on the 40th anniversary events; WW is following
FathomAway.com
Founder Pavia Rosati
Pitched the Wine Road for inclusion in a roundup of the perfect destinations for a 40th birthday celebration; WW is following up
Freelance (New York Times)
Daniel Scheffler
Pitched Northern Sonoma County and Wine Road’s 40th anniversary for the New York Times’ “52 Places to Visit in 2016” feature; WW is following up
Freelance (Huffington Post)
Karin Baker
Karin attended the media lunch at Ox & Son in Los Angeles and is interested in writing a lifestyle piece involving the Wine Road; WW continues to follow up
Freelance (New York Times, Chicago Tribune)
Ari Bendersky
Met with Ari in Chicago; WW is following up on potential story opportunities and remains in touch with news on the 40th anniversary
Freelance (Huffington Post, LalaScoop)
Scott Bridges
Scott attended the media lunch at Ox & Son in Los Angeles; he is interested in coming to Sonoma for a visit Q1 of 2016; WW is in touch to coordinate travel plans
Freelance (Refinery29, Vice Munchies, LA Weekly)
Hillary Eaton
Hillary attended the media lunch at Ox & Son in Los Angeles; she is interested in writing a piece for Munchies on the Wine Road or possibly a personality feature on a winemaker; WW continues to follow up
Freelance (Destination I Do, Refinery 29)
Carrie Bell
Carrie attended the media lunch at Ox & Son in Los Angeles; she expressed interested in visiting the Wine Road in 2016; WW is following up to coordinate travel plans
Freelance (Uproxx, Inside Hook, Outside Magazine)
Trevor Morrow
Trevor attended the media dinner at The Eveleigh in Los Angeles; he is very interested in traveling to the Wine Road and there is potential for a story with Uproxx on the best things to see and do in Northern Sonoma County; WW is following up to coordinate travel plans
Freelance (Variety)
Kathy McDonald
Kathy attended the media dinner at The Eveleigh in Los Angeles; she is looking to include the Wine Road in luxury travel coverage for Variety in 2016; WW continues to follow up
Freelance (Travel + Leisure, NBC News, Brides, US News Travel)
Kimberly Wilson
Pitched the Wine Road for “Top Destinations for 2016 Travel;” also pitched the Wine Road for “10 Ideas for Your Next Weekend Getaway;” WW is following up
Freelance (SF Weekly, Thrillist, SF Examiner)
Trevor Felch
Pitched the Wine Road website’s “Wine 101” page as an educational resource for those looking to explore the region for consideration in any upcoming wine education coverage
Freelance (San Francisco Chronicle, Santa Rosa Press Democrat)
Carey Sweet
Pitched the Wine Road website’s educational resources as a great tool for those traveling to the area, great for both novice wine lovers and experts on the subject.
Freelance (SF Weekly, 7×7)
Mary Ladd
Pitched the Wine Road website’s “Wine 101” page as an educational resource for those looking to explore the region
Freelance (Edible, Diablo)
Christina Mueller
Pitched the Wine Road website’s “Wine 101” section for inclusion in any upcoming wine education coverage
Freelance (American Way, USA Today, Travel + Leisure)
Adrienne Jordan
Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors
Freelance (California Meetings + Events, Sacramento Visitor Guide)
Janet Fullwood
Janet attended the Sacramento media lunch at Ella Dining Room & Bar on September 30; WW continues to follow up to secure coverage
Freelance (Alaska Airlines, Virtuoso Life, among others)
Julie H. Case
Julie attended the June 2015 press trip; WW continues to follow up with Julie for updates on her story pitches
Freelance (Via, 7×7.com)
Garrick Ramirez
Garrick is pitching a story on Wine Road’s 40th anniversary to Via; WW continues to follow up
Freelance (Destination Weddings & Honeymoons, Bespoke)
Kristin Conard
Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors; WW invited Kristin to attend Winter WINEland but she is unable to attend
Freelance (Travel Channel, Fodor’s)
Kathleen Rellihan
Kathleen is reviewing all of the Wine Road press materials for consideration in upcoming travel story pitches; WW is following up on opportunities
Freelance (Robb Report, Forbes Travel Guide, Pursuitist.com)
McLean Robbins
Followed up to pitch Wine Road for McLean’s quarterly feature in Woodbury Magazine, as well as ideas for properties with high end experiences; WW is following up on opportunities
Freelance (Elle.com, Conde Nast Traveler)
Kristin Tice Studeman
Sent information on Wine Road’s 40th anniversary; she would like to be kept in the loop on upcoming news and events for coverage consideration; WW remains in touch
Freelance (Departures, Saveur, Details, Hemisphere)
Amber Gibson
Amber is submitting 2016 Wine Road events to her editors at American Way and Hemispheres; WW is following up
Freelance (Examiner.com, TravelChannel.com, Metro Weekly)
Troy Petenbrink
Sent information on Wine Road for the blog on TravelChannel.com, as well as a slideshow “list” article for Examiner.com; WW is following up
FWx
Editor Farrah Shaikh
Farrah is interested in a story on things readers might not know about Sonoma; WW is following up
Girl Meets Food
Editor Mary Kong
Followed up with Mary about featuring Wine Road in the “AVA Spotlight” column; under consideration and WW is following up
Love & Loathing LA
Caroline Juen
Caroline attended the media lunch at Ox & Son in Los Angeles; her parents live in Napa, and she will be in touch next time she’s visiting in order to coordinate a day trip to Northern Sonoma County; WW is following up to inquire about her upcoming travel plans
Luxe Getaways
Contributor Damon Banks
Pitched the Wine Road for a feature story and for consideration in “Solo Travel” and “Culinary Travel” sections; WW is following up
Make It Better
Contributor Laura Levy Shatkin
Laura visited Healdsburg in October to research her “Girls Getaway” column on Sonoma; the story is currently on hold as Laura is focusing on her podcast
Martha Stewart Weddings
Editor Brooke Porter Katz
Sent information on which Wine Road members can host weddings; WW is following up to see if she plans to feature any of them
New Orleans Bride
Contributor Becca Hensley
Pitched Wine Road as a luxurious honeymoon destination for an upcoming story; it is under consideration and WW continues to follow up
PalateXposure
Editor Ilona Thompson
Shared information on Wine Road’s 40th anniversary and invited Ilona to attend Winter WINEland; though unable to attend, she is interested in covering Barrel Tasting if she is available
San Francisco magazine
Ian White
Pitched the Wine Road website’s “Wine 101” page as an educational resource for those looking to explore the region
Shape Magazine
Associate Editor Sara Angle
Pitched the Wine Road as a beautiful cycling destination for an upcoming story on “Travel to Train” vacation spots; coverage was declined
Somm Journal
Contributor Laura Levy Shatkin
As a result of the meeting in Chicago in October 2015, Laura interviewed sommelier Christopher Sawyer using Wine Road wines for her “Date with a Somm” column; coverage declined as she is unable to move forward as Christopher already contributes to the magazine
Travel + Leisure
Associate Travel Editor Nikki Ekstein
Per the meeting in New York, Nikki is very interested in covering the 40th anniversary, particularly a potential slideshow for the “Art of Oak” activation; WW is following up with photos of the barrel art
Wine & Spirits
Editor Luke Sykora
Met with Luke and pitched Wine Road’s 40th anniversary; he may be interested in attending a winemaker breakfast in 2016, and WW is staying in touch to invite him to the Barrel Tasting weekends
Wine Enthusiast
Contributing Editor Jim Gordon
Pitched Wine Road of Northern Sonoma County for inclusion in the February 2016 issue feature on the “Top 10 Wine Destinations;” WW is following up
Wine Enthusiast
Marina Vataj
Pitched the Wine Road website’s “Wine 101” section for inclusion in any upcoming wine education coverage
Wine Enthusiast
Contributing Editor Virginie Boone
Virginie attended A Wine & Food Affair; WW continues to follow up for coverage opportunities
Your Culinary World
Editor Ana Kinkaid and Peter Schlagel
Ana and Peter attended the June 2015 press trip; WW continues to follow up to secure resulting coverage
Other Activity
- Distributed Winter WINEland 2016 press release
- Sent media invitations to Breakfast with the Winemaker events at Longboard Vineyards and Siduri Wines
- Coordinated Winter WINEland ticket giveaway on Instagram with Sasha of @sanfrancisco; the giveaway will run on January 5, 2015
- Held monthly agenda meeting on December 21, 2015
- Posted in: Marketing
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