Wine Road Northern Sonoma County
Client Activity Report
November 2015
Media Secured
7×7.com
Contributor Garrick Ramirez
Garrick included A Wine & Food Affair in a guide to holiday events in Wine Country
Bay Area News Group: San Jose Mercury News; Times Herald Online; Inside Bay Area; Contra Costa Times; The Reporter; Marin Independent Journal; Santa Cruz Sentinel; The Humboldt Beacon
Wine Columnist Mary Orlin
Mary included A Wine & Food Affair in the Bay Area News Group’s Wine Events Calendar for the week of November 1, 2015
http://www.mercurynews.com/news/ci_29009809/northern-california-wine-events
http://www.humboldtbeacon.com/general-news/20151101/northern-california-wine-events
http://www.contracostatimes.com/news/ci_29009809/northern-california-wine-events
http://www.insidebayarea.com/news/ci_29009809/northern-california-wine-events
http://www.santacruzsentinel.com/general-news/20151101/northern-california-wine-events
http://www.marinij.com/general-news/20151101/northern-california-wine-events
http://www.timesheraldonline.com/general-news/20151101/northern-california-wine-events
http://www.thereporter.com/general-news/20151101/northern-california-wine-events
The Economic Times of India
The Economic Times Bureau
The Economic Times wrote a piece about Wine Road and its various wineries and activities perfect for winter getaways
NBC Bay Area
Editor Alysia Gray Painter
Alysia posted about A Wine & Food Affair in the “Worth the Trip” column
North Bay Biz
Editor Alexandra Russell
Alexandra featured A Wine & Food Affair in the November 2015 issue’s calendar of events
http://www.northbaybiz.com/Events/Event_Detail.php?uid=3296
Patch.com
Patch Community Editors
Patch.com posted information about A Wine & Food Affair on the Sonoma Valley news page
http://patch.com/california/sonomavalley/sonoma-valley-invited-wine-food-affair
The State Journal Register (Illinois)
LLCC Culinary Institute Consultant Jay Kitterman
Jay wrote about his visit to the Wine Road, during which he attended A Wine & Food Affair
http://www.sj-r.com/article/20151124/ENTERTAINMENTLIFE/151129797/10298/LIFESTYLE
Where San Francisco
Digital Editor Lindsay Poole
Lindsay included A Wine & Food Affair in a guide to the weekend’s best activities for November 6-8
Clip attached
Where San Francisco
Digital Editor Lindsay Poole
Lindsay tweeted about A Wine & Food Affair to Where San Francisco’s 13.5k followers
https://twitter.com/WhereSF/status/662330017339322369
Media Pending
Girls on the Grid
Contributor Leia Ostermann
Leia will be writing a blog post on the Sacramento media lunch at Ella Dining Room & Bar on September 30; WW sent photos and is following up
Make It Better
Contributor Laura Levy Shatkin
Laura visited Healdsburg in October to research her “Girls Getaway” column on Sonoma; WW is following up as to the run date of the story
Mandarin Quarterly
Editor Yujin Chou
Per the meeting in Chicago in October 2015, Yujin is interested in featuring Wine Road’s 40th anniversary in the magazine’s quarterly spring issue to publish in 2015; she may be in town in late December, and WW remains in touch
Mashable
Travel Editor Jessica Plautz
Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip
National Geographic Traveler
Photo Editor Anne Farrar
Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; WW is following up as to any additional information needed as well as run date information
National Geographic Traveler
Digital Editor Leslie Magraw
Leslie would like to feature Beth in the “I Heart My City” column; WW sent the questionnaire to Beth; Leslie is also interested in Wine Road for the “Road Trip” video series
North Bay Biz
Editor Alexandra Russell
Photos from A Wine & Food Affair will be featured in the January 2016 “Biz Scene” section
North Bay Biz
Contributor Jane Young
Jane is writing a piece on the 40th anniversary for the March issue; WW is assisting with setting up interviews
Somm Journal
Contributor Laura Levy Shatkin
As a result of the meeting in Chicago in October 2015, Laura interviewed sommelier Christopher Sawyer using Wine Road wines for her “Date with a Somm” column; WW is following up as to the run date
USA Today
Contributor Amanda Ziadeh
Amanda plans to include Wine Road in a 2016 anniversary piece; WW sent photos and more information
Media Activity
7×7.com
Wine Columnist Bryce Wiatrak
Met with Bryce to share information on Wine Road and update him on the 40th anniversary in 2016 for consideration in his weekly column; WW is following up for coverage opportunities
Angeleno
Contributing Editor Shontel Horne
Shontel attended the media dinner at The Eveleigh in Los Angeles; she is looking to expand her travel coverage, and will keep the Wine Road in mind for upcoming assignments; WW continues to follow up
Brides
Features & Travel Director Yolanda Crous
Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings
Cavegrrl.com
Blogger Kristy DeVaney
Kristy attended the Sacramento media lunch at Ella Dining Room & Bar on September 30; WW continues to follow up
Chicago Tribune
Wine Editor Michael Austin
Per the meeting with Michael in Chicago, WW followed up with information on the AVAs and varietals that Wine Road encompasses; WW remains in touch with Michael
Comstock’s magazine
Editor Andy Galloway
Andy attended the Sacramento media lunch at Ella Dining Room & Bar on September 30; Andy is no longer with the publication and WW is following up with the appropriate contact
D’Vine Wine & Visitors Guide
Editor Jim Hansen
Jim attended the Sacramento media lunch at Ella Dining Room & Bar on September 30; WW continues to follow up
Departures
Editor Jessica Flint
Pitched Wine Road as the ultimate wine country destination for 2016 for the “Departures 100” list in the January/February 2016 issue; WW is following up
Departures
Contributor Krista Simmons
Pitched Wine Road’s 40th anniversary for upcoming event columns throughout 2016; under consideration
Eater SF
Editor Stefanie Tuder
Pitched A Wine & Food Affair for inclusion in “Eaterwire;” coverage was declined as tickets for the event were sold out
Every Day with Rachael Ray
Travel Editor Abbie Kozolchyk
Met with Abbie in New York, and followed up with information on recreational activities along the Wine Road for her “adult spring break” story; WW is following up
FabFitFun.com
Contributor Jennifer Rice
Pitched the Wine Road for consideration in upcoming travel coverage for new “Wanderlust Wednesday” column, and included information on the 40th anniversary events
FathomAway.com
Founder Pavia Rosati
Pitched the Wine Road for inclusion in a roundup of the perfect destinations for a 40th birthday celebration
Freelance (New York Times)
Daniel Scheffler
Pitched Northern Sonoma County and Wine Road’s 40th anniversary for the New York Times’ “52 Places to Visit in 2016” feature; WW is following up
Freelance (Huffington Post)
Karin Baker
Karin attended the media lunch at Ox & Son in Los Angeles and is interested in writing a lifestyle piece involving the Wine Road; WW continues to follow up
Freelance (New York Times, Chicago Tribune)
Ari Bendersky
Met with Ari in Chicago; WW is following up on potential story opportunities and remains in touch with news on the 40th anniversary
Freelance (Huffington Post, LalaScoop)
Scott Bridges
Scott attended the media lunch at Ox & Son in Los Angeles; he is interested in coming up to Sonoma for a visit Q1 of 2016; WW is in touch to coordinate travel plans
Freelance (Refinery29, Vice Munchies, LA Weekly)
Hillary Eaton
Hillary attended the media lunch at Ox & Son in Los Angeles; she is interested in writing a piece for Munchies on the Wine Road or possibly a personality feature on a winemaker; WW continues to follow up
Freelance (Destination I Do, Refinery 29)
Carrie Bell
Carrie attended the media lunch at Ox & Son in Los Angeles; she expressed interested in visiting the Wine Road in 2016; WW is following up to coordinate travel plans
Freelance (Uproxx, Inside Hook, Outside Magazine)
Trevor Morrow
Trevor attended the media dinner at The Eveleigh in Los Angeles; he is very interested in traveling to the Wine Road and there is potential for a story with Uproxx on the best things to see and do in Northern Sonoma County; WW will be in touch in early 2016 to schedule a visit
Freelance (Variety)
Kathy McDonald
Kathy attended the media dinner at The Eveleigh in Los Angeles; she is looking to include the Wine Road in luxury travel coverage for Variety in 2016; WW continues to follow up
Freelance (Travel + Leisure, Brides, US News Travel)
Kimberly Wilson
Pitched the Wine Road for “10 Ideas for Your Next Weekend Getaway;” WW is following up
Freelance (SF Weekly, 7×7)
Mary Ladd
Pitched A Wine & Food Affair for upcoming event coverage; coverage was declined
Freelance (Travel + Leisure)
Jenna Scatena
Pitched A Wine & Food Affair for upcoming Wine Country travel coverage; coverage was declined
Freelance (Eater, Best Of Concierge, Domino)
Christina Mueller
Pitched A Wine & Food Affair for upcoming event coverage; coverage was declined
Freelance (American Way, USA Today, Travel + Leisure)
Adrienne Jordan
Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more
Freelance (California Meetings + Events, Sacramento Visitor Guide)
Janet Fullwood
Janet attended the Sacramento media lunch at Ella Dining Room & Bar on September 30; WW continues to follow up to secure coverage
Freelance (Alaska Airlines, Virtuoso Life, among others)
Julie H. Case
Julie attended the June 2015 press trip; WW continues to follow up with Julie for updates on her story pitches
Freelance (Via, 7×7.com)
Garrick Ramirez
Garrick is pitching a story on Wine Road’s 40th anniversary to Via; WW continues to follow up
Freelance (Destination Weddings & Honeymoons, Bespoke)
Kristin Conard
Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors; WW invited Kristin to attend Winter Wineland
Freelance (Refinery29)
Contributor Alexandra Cheney
Pitched Wine Road for Alexandra’s upcoming long-form article on the “29 Best Places You Need To Experience” for publication in December; Alexandra was unable to attend the Los Angeles media events, but is keeping Wine Road under consideration
Freelance (Travel Channel, Fodor’s)
Kathleen Rellihan
Kathleen is reviewing all of the Wine Road press materials for consideration in upcoming travel story pitches; WW is following up on opportunities
Freelance (Robb Report, Forbes Travel Guide, Pursuitist.com)
McLean Robbins
Followed up to pitch Wine Road for McLean’s quarterly feature in Woodbury Magazine, as well as ideas for properties with high end experiences; WW is following up on opportunities
Freelance (Conde Nast Traveler, Fodor’s)
Kristine Hansen
Held a phone call with Kristine to talk through Wine Road’s 40th anniversary; WW is following up on opportunities
Freelance (Elle.com, Conde Nast Traveler)
Kristin Tice Studeman
Sent information on Wine Road’s 40th anniversary; she would like to be kept in the loop on upcoming news and events for coverage consideration; WW remains in touch
Freelance (Departures, Saveur, Details, Hemisphere)
Amber Gibson
Amber is submitting 2016 Wine Road events to her editors at American Way and Hemispheres; WW is following up
Freelance (Hemispheres, Travel + Leisure)
Rod O’Connor
Though unable to meet in Chicago, Rod is keeping Wine Road’s 40th anniversary under consideration; WW is following up to arrange a phone call
Freelance (Examiner.com, TravelChannel.com, Metro Weekly)
Troy Petenbrink
Sent information on Wine Road for the blog on TravelChannel.com, as well as a slideshow “list” article for Examiner.com; WW is following up
Freelance (The Wandering Gourmand, Trip 101, TravelVersed)
Bryan Richards
Bryan reached out about visiting the Wine Road for potential stories; WW declined for the immediate future as Bryan requires fully hosted travel accommodations, but will keep him in mind for future opportunities
FWx
Editor Farrah Shaikh
Farrah is interested in a story on things readers might not know about Sonoma; WW is following up
Girl Meets Food
Editor Mary Kong
Followed up with Mary about featuring Wine Road in the “AVA Spotlight” column; under consideration
LA Daily News
Features Digital Director Mariecar Mendoza
Mariecar attended the media dinner at The Eveleigh in Los Angeles; WW is following up to secure coverage
The Los Angeles Times
Contributor Joe Yogerst
Sent the 40th anniversary press release and more information on the Wine Road per Joe’s request
Love & Loathing LA
Caroline Juen
Caroline attended the media lunch at Ox & Son in Los Angeles; her parents live in Napa, and she will be in touch next time she’s visiting in order to coordinate a day trip to Northern Sonoma County; WW is following up to inquire about her upcoming travel plans
Luxe Getaways
Contributor Damon Banks
Pitched the Wine Road for a feature story and for consideration in “Solo Travel” and “Culinary Travel” sections
Martha Stewart Weddings
Editor Brooke Porter Katz
Reached out to meet with Brooke in New York; though she’s unavailable, she is interested in receiving news from wineries and information on which members can host weddings; WW sent more information and is following up
New Orleans Bride
Contributor Becca Hensley
Pitched Wine Road as a luxurious honeymoon destination for an upcoming story; it is under consideration and WW continues to follow up
The San Diego Union Tribune
Dining & Lifestyle Reporter Michele Parente
Sent news of the Wine Road’s 40th anniversary per Michele’s request
Shape Magazine
Associate Editor Sara Angle
Pitched the Wine Road as a beautiful cycling destination for an upcoming story on “Travel to Train” vacation spots; Sara has yet to begin research for the story, but will be in touch when she begins
Travel + Leisure
Associate Travel Editor Nikki Ekstein
Per the meeting in New York, Nikki is very interested in covering the 40th anniversary, particularly a potential slideshow for the “Art of Oak” activation; WW is in touch with details, and plans to follow up with photos once they are available
Urban Daddy
Editor Sarah Sung
Pitched A Wine & Food Affair for inclusion in “The Weekender;” Sarah received press passes for the event and attended on Saturday, November 7; Sarah no longer writes for the publication and WW is following up with the appropriate contact
WHERE Magazine
Editor Rachel Ward
Rachel received press passes for A Wine & Food Affair; she attended on Sunday, November 8; WW is following up
Wine & Spirits
Editor Luke Sykora
Met with Luke and pitched Wine Road’s 40th anniversary; he may be interested in attending a winemaker breakfast in 2016, and WW is staying in touch
Wine Enthusiast
Contributing Editor Jim Gordon
Pitched Wine Road of Northern Sonoma County for inclusion in the February 2016 issue feature on the “Top 10 Wine Destinations”
Wine Enthusiast
Contributing Editor Virginie Boone
Virginie attended A Wine & Food Affair; WW is following up for coverage opportunities
Your Culinary World
Editor Ana Kinkaid and Peter Schlagel
Ana and Peter attended the June 2015 press trip; WW continues to follow up to secure resulting coverage
Other Activity
- Held monthly agenda meeting on November 12, 2015
- Reached out to Sasha of @sanfrancisco to begin coordinating a giveaway on her Instagram page for Winter Wineland 2016
- Reached out to media based in San Diego to meet with Beth during San Diego Wine and Food Festival
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