Wagstaff Client Report – February 2016

Beth Costa on Mar 10, 2016

Wine Road Northern Sonoma County

Client Activity Report

February 2016

 

Media Secured

 

North Bay Biz

Contributor Jane Young

Featured Wine Road’s 40th anniversary as the cover story in the March issue of the magazine

Clip attached

 

Santa Rosa Press Democrat

Wine Writer Peg Melnik

Peg wrote an article on The Art of Oak exhibit at DeLoach Vineyards for the “Tasting Room” blog

http://tastingroom.blogs.pressdemocrat.com/2016/02/11/unique-exhibit-40-oak-barrels-turned-into-art/

 

Santa Rosa Press Democrat

Wine Writer Peg Melnik

Peg included Barrel Tasting under “Upcoming Events” in “Things to Do This Weekend in Sonoma County”

http://www.pressdemocrat.com/entertainment/5277801-186/things-to-do-this-weekend?gallery=5283467&artslide=0

 

WHERE Magazine

Contributor Brittany Shoot

Brittany included Wine Road in the “Wine Country Now” feature in WHERE’s special Wine Country issue, highlighting Barrel Tasting in March

http://www.wheretraveler.com/san-francisco/travel-these-legendary-tasting-trails-wine-country

 

 

Media Pending

 

Chicago Tribune

Wine Editor Michael Austin

As a result of meeting with Michael in Chicago, he plans to write three stories about the varietals of the three AVAs of Wine Road throughout 2016; WW has arranged for samples to be sent to Michael in three shipments

 

 

 

 

Examiner.com

Contributor John Compisi

John and his photographer Linda will be attending the Breakfast with the Winemaker event at Sbragia Family Vineyards on March 5

 

 

Freelance (Huffington Post, LalaScoop)

Scott Bridges

Scott attended the media lunch at Ox & Son in Los Angeles; he will be staying at Tara Bella Winery during the second Barrel Tasting weekend and will attend the Breakfast with the Winemaker event at Siduri

 

Mandarin Quarterly

Editor Yujin Chou

Per the meeting in Chicago in October 2015, Yujin is interested in featuring Wine Road’s 40th anniversary in the magazine’s quarterly spring issue to publish in 2016; WW is following up

 

Mashable

Travel Editor Jessica Plautz

Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip and WW continues to follow up on their plan

 

National Geographic Traveler

Photo Editor Anne Farrar

Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; the story will run in the June/July issue of the magazine

 

National Geographic Traveler

Digital Editor Leslie Magraw

Beth will be featured in the “I Heart My City” column in February; Leslie may also include information about the Barrel Tasting weekends in the March events roundup section; Christine Blau is now the editor for this section, and WW is following up as to the new run date

 

Where San Francisco

Online Editor Lindsay Poole

Sent Lindsay the Barrel Tasting press release; she plans to include it in the appropriate weekend activity roundup, and WW sent photos per her request

 

 

 

 

Media Activity

 

10Best.com

Contributor Lane Nieset

Pitched the $40 deal on Wine Road’s Ticket to the Wine Road for consideration in a story on Valentine’s Day travel; coverage was declined

 

Alaska Airlines

Contributor Chaney Kwak

Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions; WW continues to follow up

 

American Way

Editorial Assistant Lana Osterhoff Ader

Pitched Wine Road as a destination for the monthly “Travel Feature” section

 

Brides

Features & Travel Director Yolanda Crous

Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings; WW will continue to follow up as appropriate

 

Bubbly Girl

Editor Maria Hunt

Maria attended the “Art of Oak” reception; WW is following up as to coverage opportunities for Wine Road on her blog

 

Departures

Contributor Krista Simmons

Pitched Wine Road’s 40th anniversary for upcoming event columns throughout 2016; under consideration and WW is following up with information on the Barrel Tasting Weekends

 

Eater SF

Editor Ellen Fort

Pitched the $40 deal on Wine Road’s Ticket to the Wine Road in February for “EaterWire;” coverage declined

 

Freelance (Coastal Living, Yahoo)

Jennifer Mattson

Sent information on Wine Road’s 40th anniversary and upcoming events for Jennifer’s upcoming visit to the Bay Area; WW is following up as to the dates of her visit

 

 

Freelance (New York Times, Chicago Tribune)

Ari Bendersky

Met with Ari in Chicago; WW continues to follow up with story ideas as appropriate

 

Freelance (Uproxx, Inside Hook, Outside Magazine)

Trevor Morrow

Trevor attended the media dinner at The Eveleigh in Los Angeles; Trevor is unable to schedule a trip to the region at this time, but WW will keep in touch and look to schedule a trip in the near future

 

Freelance (New York Times, Entrepreneur)

Elaine Glusac

Pitched Wine Road’s $40 deal on the Ticket to the Wine Road in February for the NYT “In Transit” blog; WW followed up; coverage was declined

 

Freelance (American Way, USA Today, Travel + Leisure)

Adrienne Jordan

Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors; also sent information on the 40th anniversary gala in May for a story on travel anniversaries; WW continues to follow up

 

Freelance (Destination Weddings & Honeymoons, Bespoke)

Kristin Conard

Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors and WW is following up

 

Freelance (Travel Channel, Fodor’s)

Kathleen Rellihan

Kathleen is reviewing all of the Wine Road press materials for consideration in upcoming travel story pitches; WW continues to follow up as appropriate

 

Freelance (Elle.com, Conde Nast Traveler)

Kristin Tice Studeman

Sent information on Wine Road’s 40th anniversary; she would like to be kept in the loop on upcoming news and events for coverage consideration; WW continues to follow up as appropriate

 

Freelance (Departures, Saveur, Details, Hemisphere)

Amber Gibson

Amber is submitting 2016 Wine Road events to her editors at American Way and Hemispheres; WW continues to follow up with relevant information

 

Freelance (Gentry, Capture, SV Magazine)

Amalia McGibbon

Sent information on Wine Road’s February events, including the sensory tasting at h2 Hotel and the Alexander Valley Cabernet Sauvignon tasting, as well as the 40th anniversary, all for consideration in upcoming travel coverage

Freelance (San Francisco Chronicle, 7×7.com)

Carey Sweet

Carey attended the “Art of Oak” reception; WW is following up as to coverage opportunities

 

Freelance (Charlotte Observer, Minneapolis Star Tribune, USA Today, Carolina Bride)

Jayne Cannon

Sent information on Wine Road as an ideal travel destination, highlighting wedding and honeymoon capabilities, for consideration in upcoming coverage of Northern California and wine country

 

FWx

Editor Farrah Shaikh

Farrah is interested in a story on things readers might not know about Sonoma; WW continues to follow up with story ideas

 

Garden & Gun

Senior Editor Jessica Mischner

Pitched Wine Road and the 40th anniversary hook for consideration in the June/July travel issue; WW is following up

 

Girl Meets Food

Editor Mary Kong

Followed up with Mary about featuring Wine Road in the “AVA Spotlight” column; under consideration and WW continues to follow up

 

Inside Hook

Editor Diane Vadino

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road in February for consideration in Valentine’s Day deal coverage; WW followed up; coverage was declined

 

Los Angeles Times

Travel Deals Blogger Mary Forgione

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road in February for consideration in Valentine’s Day travel deal coverage; WW followed up; coverage was declined

 

Los Gatos Magazine

Editor Laura Ness

Pitched Wine Road and the 40th anniversary hook for the “Travel” section; WW is following up

 

Marin Independent Journal

Editor Vicki Larson

Pitched Wine Road’s February events, including the $40 special pricing for the Ticket to the Wine Road, sensory tasting at h2 Hotel, and Alexander Valley Cabernet Sauvignon tasting, for consideration in wine country coverage

 

Marin magazine

Editor Mimi Towle

Pitched Wine Road’s February events, including the $40 special pricing for the Ticket to the Wine Road, sensory tasting at h2 Hotel, and Alexander Valley Cabernet Sauvignon tasting, for consideration in the “Travel & Outdoors” section

 

Martha Stewart Weddings

Editor Brooke Porter Katz

Sent information on which Wine Road members can host weddings; WW continues to follow up as appropriate

 

More Magazine

Entertainment Editor Susan Pocharski

Pitched Wine Road for the “Travel Aficionado” column; WW is following up

 

NBC Worth the Drive

Editor Alysia Gray Painter

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in Valentine’s Day travel deal coverage; WW followed up; coverage was declined but WW is following up with information on Barrel Tasting weekends

 

New York Times

Contributor Shivani Vora

Pitched Shivani on including Wine Road’s Barrel Tasting Weekends in her travel column; she planned to include it in an upcoming column; WW is following up as to other opportunities

 

North Bay Biz

Editor Alexandra Russell

Alex attended the “Art of Oak” reception; WW is following up as to coverage opportunities

 

Orange Coast

Contributor Valli Herman

Sent information on Wine Road for Valli’s upcoming story on Sonoma; WW is following up

 

OrganicAuthority.com

Contributor Donna Sozio

Pitched Wine Road’s sustainable members, including West Wines, J. Rickards Vineyards, and DeLoach Vineyards, for consideration in a travel guide covering sustainable wineries and destinations in Sonoma County

 

PalateXposure

Editor Ilona Thompson

Ilona attended the “Art of Oak” reception; also invited Ilona to attend Barrel Tasting, as well as one of the Breakfast with the Winemaker events; WW is following up as to coverage opportunities

 

Preferred Travel

Contributor Anja Mutic

Pitched the Ruby Affair Gala in May for a story on major events happening in the spring and summer of 2016 in North America; WW is following up

 

The Record/NorthJersey.com

Editorial Assistant Sophia Gottfried

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in weekly travel deals column; WW followed up; coverage was declined

 

The Rich Life on a Budget

Editor Adrienne Shubin

Adrienne attended the “Art of Oak” reception; WW is following up as to coverage opportunities for Wine Road on her blog

 

San Francisco Business Times

Reporter Annie Sciacca

Pitched a story on Wine Road’s 40th anniversary and how the wine business in Sonoma has changed over the past 40 years; WW is following up

 

San Francisco Chronicle

Contributor Chris McGinnis

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in February wine country coverage WW followed up; coverage was declined

 

Santa Rosa Press Democrat

Wine Writer Peg Melnik

Pitched Wine Road’s February events, including the $40 special pricing for the Ticket to the Wine Road, sensory tasting at h2 Hotel, and Alexander Valley Cabernet Sauvignon tasting, for consideration in wine event calendar; also sent invitation to Breakfast with the Winemaker events during Barrel Tasting

 

 

Sunset

Editor Nino Padova

Pitched Nino on Wine Road’s 40th anniversary and upcoming special events for the magazine’s May issue which will include a focus on Sonoma getaways; WW is following up

 

Tablehopper

Editor Marcia Gagliardi

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in February wine country coverage; coverage was declined

 

Thrillist

Contributor Daisy Barringer

Sent information on Barrel Tasting for consideration in “Everything Happening This Spring in SF”

 

Thrillist

Cities Editor Alex Robinson

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in “Events You Don’t Want to Miss in February;” WW followed up; coverage was declined

 

Travel + Leisure

Associate Travel Editor Nikki Ekstein

Per the meeting in New York, Nikki is very interested in covering the 40th anniversary, particularly a potential slideshow for the “Art of Oak” activation; the barrel photos were not a fit, and WW is following up with new photos from the event

 

Urban Daddy

Editor Lauren Sloss

Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in Valentine’s Day deal coverage; WW followed up; coverage was declined

 

The Violet Fog

Editor Cynthia Linh

Sent information on Wine Road’s February events, including the sensory tasting at h2 Hotel and the Alexander Valley Cabernet Sauvignon tasting, for consideration in February wine country event coverage

 

Wine & Spirits

Editor Luke Sykora

Met with Luke and pitched Wine Road’s 40th anniversary; he may be interested in attending a winemaker breakfast in 2016, though unable to attend during Barrel Tasting weekends

 

 

Wine Spectator

Senior Editor Tim Fish

Pitched Wine Road as the ideal Northern California wine country destination for the June “California Wine Country Travel” issue

 

 

Other Activity

  • Distributed media invitations for Breakfast with the Winemaker events during both weekends of Barrel Tasting to the following outlets: 7×7.com: Sarah Medina & Ana Kamin; Bay Area News Group: Mary Orlin, Laurie Daniel, & Angela Hill; Conde Nast Traveler: Chaney Kwak; CynEats: Cynthia Linh; Eating Through SF: Lily Kaplan; Freelance: Carey Sweet, Mary Ladd, Christine Delsol, Brittany Shoot, Tamara Palmer, Virginia Miller, and Katie Sweeney; Haute Living: Kelly Carter; PureWow: Allison McCarthy; Refinery29: Angela Tafoya; Rich Life on a Budget: Adrienne Shubin; @SanFrancisco: Sasha Zvereva; San Francisco magazine: Ian White; Sunset: Nino Padova & Christine Ciarmello; Wine Enthusiast: Virginie Boone; and Yummertime: Brock Williams & Chris Lin
  • Invited over 100 print, online, and broadcast media to attend and cover Wine Road’s “Art of Oak” reception; monitored press RSVPs for the event
  • Distributed a press release announcing the 2016 Barrel Tasting Weekends
  • Provided press pass list for the 2016 Barrel Tasting Weekends
  • Attended the “Art of Oak” reception on February 11, 2016

 

 

 

Posted by Beth Costa