Wine Road Northern Sonoma County
Client Activity Report
February 2016
Media Secured
North Bay Biz
Contributor Jane Young
Featured Wine Road’s 40th anniversary as the cover story in the March issue of the magazine
Clip attached
Santa Rosa Press Democrat
Wine Writer Peg Melnik
Peg wrote an article on The Art of Oak exhibit at DeLoach Vineyards for the “Tasting Room” blog
http://tastingroom.blogs.pressdemocrat.com/2016/02/11/unique-exhibit-40-oak-barrels-turned-into-art/
Santa Rosa Press Democrat
Wine Writer Peg Melnik
Peg included Barrel Tasting under “Upcoming Events” in “Things to Do This Weekend in Sonoma County”
WHERE Magazine
Contributor Brittany Shoot
Brittany included Wine Road in the “Wine Country Now” feature in WHERE’s special Wine Country issue, highlighting Barrel Tasting in March
http://www.wheretraveler.com/san-francisco/travel-these-legendary-tasting-trails-wine-country
Media Pending
Chicago Tribune
Wine Editor Michael Austin
As a result of meeting with Michael in Chicago, he plans to write three stories about the varietals of the three AVAs of Wine Road throughout 2016; WW has arranged for samples to be sent to Michael in three shipments
Examiner.com
Contributor John Compisi
John and his photographer Linda will be attending the Breakfast with the Winemaker event at Sbragia Family Vineyards on March 5
Freelance (Huffington Post, LalaScoop)
Scott Bridges
Scott attended the media lunch at Ox & Son in Los Angeles; he will be staying at Tara Bella Winery during the second Barrel Tasting weekend and will attend the Breakfast with the Winemaker event at Siduri
Mandarin Quarterly
Editor Yujin Chou
Per the meeting in Chicago in October 2015, Yujin is interested in featuring Wine Road’s 40th anniversary in the magazine’s quarterly spring issue to publish in 2016; WW is following up
Mashable
Travel Editor Jessica Plautz
Per the meeting in New York in October 2015, Jessica would like to pursue a “behind the scenes” video story on a Wine Road winery; WW suggested Pedroncelli and Foppiano; Jessica is checking with her video team to outline firm dates for the trip and WW continues to follow up on their plan
National Geographic Traveler
Photo Editor Anne Farrar
Anne sent photographer Leah Nash to cover the Sonoma region, including many Wine Road members, in early November; the story will run in the June/July issue of the magazine
National Geographic Traveler
Digital Editor Leslie Magraw
Beth will be featured in the “I Heart My City” column in February; Leslie may also include information about the Barrel Tasting weekends in the March events roundup section; Christine Blau is now the editor for this section, and WW is following up as to the new run date
Where San Francisco
Online Editor Lindsay Poole
Sent Lindsay the Barrel Tasting press release; she plans to include it in the appropriate weekend activity roundup, and WW sent photos per her request
Media Activity
10Best.com
Contributor Lane Nieset
Pitched the $40 deal on Wine Road’s Ticket to the Wine Road for consideration in a story on Valentine’s Day travel; coverage was declined
Alaska Airlines
Contributor Chaney Kwak
Pitched Wine Road and the 40th anniversary activities for an upcoming story on the Napa and Sonoma regions; WW continues to follow up
American Way
Editorial Assistant Lana Osterhoff Ader
Pitched Wine Road as a destination for the monthly “Travel Feature” section
Brides
Features & Travel Director Yolanda Crous
Met with Yolanda in New York on October 7; WW followed up with information on Wine Road members with wedding capabilities as well as possible stories on sparkling wines for weddings; WW will continue to follow up as appropriate
Bubbly Girl
Editor Maria Hunt
Maria attended the “Art of Oak” reception; WW is following up as to coverage opportunities for Wine Road on her blog
Departures
Contributor Krista Simmons
Pitched Wine Road’s 40th anniversary for upcoming event columns throughout 2016; under consideration and WW is following up with information on the Barrel Tasting Weekends
Eater SF
Editor Ellen Fort
Pitched the $40 deal on Wine Road’s Ticket to the Wine Road in February for “EaterWire;” coverage declined
Freelance (Coastal Living, Yahoo)
Jennifer Mattson
Sent information on Wine Road’s 40th anniversary and upcoming events for Jennifer’s upcoming visit to the Bay Area; WW is following up as to the dates of her visit
Freelance (New York Times, Chicago Tribune)
Ari Bendersky
Met with Ari in Chicago; WW continues to follow up with story ideas as appropriate
Freelance (Uproxx, Inside Hook, Outside Magazine)
Trevor Morrow
Trevor attended the media dinner at The Eveleigh in Los Angeles; Trevor is unable to schedule a trip to the region at this time, but WW will keep in touch and look to schedule a trip in the near future
Freelance (New York Times, Entrepreneur)
Elaine Glusac
Pitched Wine Road’s $40 deal on the Ticket to the Wine Road in February for the NYT “In Transit” blog; WW followed up; coverage was declined
Freelance (American Way, USA Today, Travel + Leisure)
Adrienne Jordan
Adrienne met with Beth in Healdsburg in early November, and visited a number of Wine Road members; she is pitching stories on the anniversary to Bon Appetit, Food & Wine, and more; she is waiting to hear back from her editors; also sent information on the 40th anniversary gala in May for a story on travel anniversaries; WW continues to follow up
Freelance (Destination Weddings & Honeymoons, Bespoke)
Kristin Conard
Sent information on Wine Road and the 40th anniversary, per her interest; Kristin is formulating a pitch for her editors and WW is following up
Freelance (Travel Channel, Fodor’s)
Kathleen Rellihan
Kathleen is reviewing all of the Wine Road press materials for consideration in upcoming travel story pitches; WW continues to follow up as appropriate
Freelance (Elle.com, Conde Nast Traveler)
Kristin Tice Studeman
Sent information on Wine Road’s 40th anniversary; she would like to be kept in the loop on upcoming news and events for coverage consideration; WW continues to follow up as appropriate
Freelance (Departures, Saveur, Details, Hemisphere)
Amber Gibson
Amber is submitting 2016 Wine Road events to her editors at American Way and Hemispheres; WW continues to follow up with relevant information
Freelance (Gentry, Capture, SV Magazine)
Amalia McGibbon
Sent information on Wine Road’s February events, including the sensory tasting at h2 Hotel and the Alexander Valley Cabernet Sauvignon tasting, as well as the 40th anniversary, all for consideration in upcoming travel coverage
Freelance (San Francisco Chronicle, 7×7.com)
Carey Sweet
Carey attended the “Art of Oak” reception; WW is following up as to coverage opportunities
Freelance (Charlotte Observer, Minneapolis Star Tribune, USA Today, Carolina Bride)
Jayne Cannon
Sent information on Wine Road as an ideal travel destination, highlighting wedding and honeymoon capabilities, for consideration in upcoming coverage of Northern California and wine country
FWx
Editor Farrah Shaikh
Farrah is interested in a story on things readers might not know about Sonoma; WW continues to follow up with story ideas
Garden & Gun
Senior Editor Jessica Mischner
Pitched Wine Road and the 40th anniversary hook for consideration in the June/July travel issue; WW is following up
Girl Meets Food
Editor Mary Kong
Followed up with Mary about featuring Wine Road in the “AVA Spotlight” column; under consideration and WW continues to follow up
Inside Hook
Editor Diane Vadino
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road in February for consideration in Valentine’s Day deal coverage; WW followed up; coverage was declined
Los Angeles Times
Travel Deals Blogger Mary Forgione
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road in February for consideration in Valentine’s Day travel deal coverage; WW followed up; coverage was declined
Los Gatos Magazine
Editor Laura Ness
Pitched Wine Road and the 40th anniversary hook for the “Travel” section; WW is following up
Marin Independent Journal
Editor Vicki Larson
Pitched Wine Road’s February events, including the $40 special pricing for the Ticket to the Wine Road, sensory tasting at h2 Hotel, and Alexander Valley Cabernet Sauvignon tasting, for consideration in wine country coverage
Marin magazine
Editor Mimi Towle
Pitched Wine Road’s February events, including the $40 special pricing for the Ticket to the Wine Road, sensory tasting at h2 Hotel, and Alexander Valley Cabernet Sauvignon tasting, for consideration in the “Travel & Outdoors” section
Martha Stewart Weddings
Editor Brooke Porter Katz
Sent information on which Wine Road members can host weddings; WW continues to follow up as appropriate
More Magazine
Entertainment Editor Susan Pocharski
Pitched Wine Road for the “Travel Aficionado” column; WW is following up
NBC Worth the Drive
Editor Alysia Gray Painter
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in Valentine’s Day travel deal coverage; WW followed up; coverage was declined but WW is following up with information on Barrel Tasting weekends
New York Times
Contributor Shivani Vora
Pitched Shivani on including Wine Road’s Barrel Tasting Weekends in her travel column; she planned to include it in an upcoming column; WW is following up as to other opportunities
North Bay Biz
Editor Alexandra Russell
Alex attended the “Art of Oak” reception; WW is following up as to coverage opportunities
Orange Coast
Contributor Valli Herman
Sent information on Wine Road for Valli’s upcoming story on Sonoma; WW is following up
OrganicAuthority.com
Contributor Donna Sozio
Pitched Wine Road’s sustainable members, including West Wines, J. Rickards Vineyards, and DeLoach Vineyards, for consideration in a travel guide covering sustainable wineries and destinations in Sonoma County
PalateXposure
Editor Ilona Thompson
Ilona attended the “Art of Oak” reception; also invited Ilona to attend Barrel Tasting, as well as one of the Breakfast with the Winemaker events; WW is following up as to coverage opportunities
Preferred Travel
Contributor Anja Mutic
Pitched the Ruby Affair Gala in May for a story on major events happening in the spring and summer of 2016 in North America; WW is following up
The Record/NorthJersey.com
Editorial Assistant Sophia Gottfried
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in weekly travel deals column; WW followed up; coverage was declined
The Rich Life on a Budget
Editor Adrienne Shubin
Adrienne attended the “Art of Oak” reception; WW is following up as to coverage opportunities for Wine Road on her blog
San Francisco Business Times
Reporter Annie Sciacca
Pitched a story on Wine Road’s 40th anniversary and how the wine business in Sonoma has changed over the past 40 years; WW is following up
San Francisco Chronicle
Contributor Chris McGinnis
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in February wine country coverage WW followed up; coverage was declined
Santa Rosa Press Democrat
Wine Writer Peg Melnik
Pitched Wine Road’s February events, including the $40 special pricing for the Ticket to the Wine Road, sensory tasting at h2 Hotel, and Alexander Valley Cabernet Sauvignon tasting, for consideration in wine event calendar; also sent invitation to Breakfast with the Winemaker events during Barrel Tasting
Sunset
Editor Nino Padova
Pitched Nino on Wine Road’s 40th anniversary and upcoming special events for the magazine’s May issue which will include a focus on Sonoma getaways; WW is following up
Tablehopper
Editor Marcia Gagliardi
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in February wine country coverage; coverage was declined
Thrillist
Contributor Daisy Barringer
Sent information on Barrel Tasting for consideration in “Everything Happening This Spring in SF”
Thrillist
Cities Editor Alex Robinson
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in “Events You Don’t Want to Miss in February;” WW followed up; coverage was declined
Travel + Leisure
Associate Travel Editor Nikki Ekstein
Per the meeting in New York, Nikki is very interested in covering the 40th anniversary, particularly a potential slideshow for the “Art of Oak” activation; the barrel photos were not a fit, and WW is following up with new photos from the event
Urban Daddy
Editor Lauren Sloss
Pitched Wine Road’s $40 special pricing for the Ticket to the Wine Road for consideration in Valentine’s Day deal coverage; WW followed up; coverage was declined
The Violet Fog
Editor Cynthia Linh
Sent information on Wine Road’s February events, including the sensory tasting at h2 Hotel and the Alexander Valley Cabernet Sauvignon tasting, for consideration in February wine country event coverage
Wine & Spirits
Editor Luke Sykora
Met with Luke and pitched Wine Road’s 40th anniversary; he may be interested in attending a winemaker breakfast in 2016, though unable to attend during Barrel Tasting weekends
Wine Spectator
Senior Editor Tim Fish
Pitched Wine Road as the ideal Northern California wine country destination for the June “California Wine Country Travel” issue
Other Activity
- Distributed media invitations for Breakfast with the Winemaker events during both weekends of Barrel Tasting to the following outlets: 7×7.com: Sarah Medina & Ana Kamin; Bay Area News Group: Mary Orlin, Laurie Daniel, & Angela Hill; Conde Nast Traveler: Chaney Kwak; CynEats: Cynthia Linh; Eating Through SF: Lily Kaplan; Freelance: Carey Sweet, Mary Ladd, Christine Delsol, Brittany Shoot, Tamara Palmer, Virginia Miller, and Katie Sweeney; Haute Living: Kelly Carter; PureWow: Allison McCarthy; Refinery29: Angela Tafoya; Rich Life on a Budget: Adrienne Shubin; @SanFrancisco: Sasha Zvereva; San Francisco magazine: Ian White; Sunset: Nino Padova & Christine Ciarmello; Wine Enthusiast: Virginie Boone; and Yummertime: Brock Williams & Chris Lin
- Invited over 100 print, online, and broadcast media to attend and cover Wine Road’s “Art of Oak” reception; monitored press RSVPs for the event
- Distributed a press release announcing the 2016 Barrel Tasting Weekends
- Provided press pass list for the 2016 Barrel Tasting Weekends
- Attended the “Art of Oak” reception on February 11, 2016
- Posted in: Marketing
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