40th Anniversary Celebration
Meeting notes from March 27, 2015
To Do for the committee:
- Need name for the “gala”
- Need name for the “community event”
- Need name for “40th Anniversary Celebration” what should we call the year of events?
Beth to find date for Healdsburg plaza – Judy can do July 23, Aug 6, July 16 (in that order)
New event to schedule –
“member party” to really disclose all the details for 2016, rally the troops to get involved and to help promote each activity. Tentatively December
Nessia to reach out to restaurants
Need list of restaurants with our member wines, who may possibly create the Wine Road flights.
Beth to do –
Create list of assets we can sell for sponsorships
Ask members for restaurant lists
Contact City of Healdsburg
Tour location for “gala” – need to book a location before it’s too late
Contact members for “donations” for major sponsor packages
Meet with REFB to coordinate how the raffle will work (maybe Marissa could help)
Ideas discussed
For gala – sell “tables” to businesses – table of 8 = $2000 (should there be a savings?)
HELP – Need some sort of hook, not just celebrity chefs and award winning wines.
Where are we going to advertise, who is our target audience?
Reception with bubbles – Rack & Riddle to sponsor? Many members use them.
Art Barrels – timeline and details
Get barrels donated from wineries by Aug/Sept
Sell barrels to sponsors $1000 each Oct/Nov/Dec
Barrels on display by Barrel Tasting Weekend March
Have photos online by March 1 – online auction / include “buy now”
Display during event with “buy now” price on each
Those that didn’t sell will be on display at “gala” for set price or ??
Pay artists $250 stipend
Community Event
Local authors
Cork Art – have tent and pre-school teachers helping (for donation?)
Museum – to have display
Live music – winery band or jam session
Wine Tasting and Food Samples in tented area (food and wine with tickets)
Restaurants to have booths out on the street
Portraits of long time wine industry folks – historic – museum to manage
Art / Craft booths – items for sale – wine industry artists (Wine Road folks)
Beth has reached out to SF Chron & Glass Tech (comp new ads, with paid ads)
Need to reach out to Weekend Sherpa and 7 x 7
Possible sponsors
Vineyard real estate
Water – Fiji
Barrel Makers
Silicon Bank
American Ag Credit
Pac-N-Ship
H & H Napa
M.A. Silva
Get vendor list via WIN – talk with George Christie
Sponsor Packages – goal is $250,000 in cash
$50,000 Wine Road map – 200,000 copies, logo – website and tag line Jan-June 2016 (approx.)
$50,000 Wine Road map – 200,000 copies, logo – website and tag line July-Dec 2016 (approx.)
$50,000 Glass sponsor for the year – commemorative glass with Wine Road logo and sponsor logo. Order 30,000 need 26,000. Includes 100 tickets to WW, BT & WFA, 2 tix gala
$40,000 Wine Barrel – 40 barrels, $1000 each, must have sponsor name incorporated in a way that is permanent. Does not have to be prominent.
$10,000 Sponsor Barrel Tasting Weekends with logo, contact info, tag line on BT printed map, logo on detailed program and event page.
$10,000 Sponsor Winter WINEland with logo, contact info, tag line on WFA printed map, logo on detailed program and event page
Overall sponsor for 40th Anniversary Celebration
$20,000 Ruby
100 tickets to WW, BT, WFA $16,000
2 tickets to “gala” $500
Logo on 40th Web page for the year
Logo on all printed event material WW, BT, WFA, gala
Name in our commemorative BOOK – as a “thank you to our sponsors”
Night at Vintners Inn with dinner at John Ash for two
$10,000 Platinum
50 tickets to WW, BT, WFA $8,000
2 tickets to “gala” $500
Logo on 40th Web page for the year
Logo on all printed event material WW, BT, WFA, gala
Weekend at Christopher Creek guest house, dinner catered by ??
$7500 Gold
20 tickets to WW, BT, WFA $3200
2 tickets to “gala” $500
Logo on 40th Web page for the year
Logo on all printed event material WW, BT, WFA, gala
$5000 Silver
100 tickets to WW, BT, WFA $16,000
2 tickets to “gala” $500
Logo on 40th Web page for the year
Logo on all printed event material WW, BT, WFA, gala
$1000 Magnum
100 tickets to WW, BT, WFA $16,000
2 tickets to “gala” $500
Logo on 40th Web page for the year
Logo on all printed event material WW, BT, WFA, gala
Wine Road will have a web page dedicated to our 40th, from Oct. 1st 2015, through Dec. 2016 (14 months).
- All sponsor logos (linking to their site) will be on the page.
- Each week our member newsletter will feature three of our sponsor logos (rotating)
- Our printed member newsletter (2 of them) will have every sponsor logo included
- Our monthly CONSUMER newsletter will feature three sponsors each month reaching 50,000 subscribers.
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