Wine Road Board of Directors
Meeting October 13, 2016
9:00-11:00
KOKOMO Winery 4791 Dry Creek Road
AGENDA
9:00 Call meeting to order – Robin
9:05 Anthony Cipolla to discuss 401k format and budgeting options
- Review of different options to structure the 401K for upcoming year
- To stay within budget, proposal for 5% match
- Motion to approve – Kevin / Seconded – Ross
- Unanimously passed
- To stay within budget, proposal for 5% match
9:20 Review minutes from August meeting
- Motion to approve – Ross / Seconded – Aaron
9:22 Treasurer’s Report & Proposed Budget pending approval
- Proposed Budget is pending and will be signed off on in December Meeting
- Budget issues reviewed
- Take down co-op advertising
- Salary increases
- Insurance increase
- Magical Mystery Tours
- 4 added into the budget – estimated $7,000
- Public Relations
- Wagstaff let go resulting in money saved
- $50K down in revenue due to 40th Anniversary
- Map Printing – price increase
- Winter Wineland – scaling back in costs / no increase in sales
- Estimate WR should bring in estimated $68,000 in revenue if stay within budget
9:40 Events Committee– updates
- Magical Mystery Tour dates for 2017 – no update
- Wine & Food Affair – 2500 tickets sold / about same as last year at this time
- Winter WINEland
- Focus on vintages verticals and varietals
- No focus on “Discounts” / no winery obligation to discount
- Lights – the more lights as décor the better
- Email went out last week to announce the changes of WINEland focus
- Experience Wine Road
- Events committee trying to come up with “insider experience”
- 40 wineries with 4 different experience
- Experience to be “out of the ordinary” – something a regular customer would not experience, such as a vineyard tour
- Price-point – want a higher price / less people ($50?)
- Events committee trying to come up with “insider experience”
- No RRVW event in October – staffing change
10:10 Marketing & Public Relations
- Oct. – SF Travel in NY, blankets with flower power & info-graphic press
- Nov. Wine Tourism, Omaha and San Diego – adding press meetings to events
- Need 3 cases of wine for Omaha event – 6 different wines
- Need Magnums for donations
- Mysty Stewart pending = need to outline contract
- Beth and Robin to meet and discuss
- Possibility of Mysty and Marci working together
10:15 Membership
- Lunches scheduled
- 8-10 people per lunch
- Goal is to get members to come forward with ideas or issues they may have
- Assessments
- 187 Wineries / everyone has paid assessments
- Survey – consumer feedback
- Review for corrections / suggestions
10:30 New Business
- Board positions
- how to handle President Elect position / create new plan to make smooth transition and to not pressure any board member into president position
- Board nominations
- Committee formed by Dec. ballot in Feb. – need to fill some spots
- Dec. 6th – General Meeting, LBC with WOW catering – format
- Meeting will be 30-40 minutes
- Wine, cocktails and vendors
- Calendar of National days – trying to coincide with wine topics / activities / promotions /social media / events
10:50 Old Business
- Podcast
- Great feedback
- Music is a big complaint – Need a good intro / closing without copy write issues
11:00 Meeting Adjourned
- Motion to adjourn – Aaron
- Seconded – Ross
- Posted in: Minutes
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