Wine Road Board of Directors

Meeting October 13, 2016

9:00-11:00

KOKOMO Winery 4791 Dry Creek Road

AGENDA

9:00   Call meeting to order – Robin

9:05   Anthony Cipolla to discuss 401k format and budgeting options

• Review of different options to structure the 401K for upcoming year
  • To stay within budget, proposal for 5% match
    • Motion to approve – Kevin / Seconded – Ross
    • Unanimously passed

9:20   Review minutes from August meeting

• Motion to approve – Ross / Seconded – Aaron

9:22   Treasurer’s Report & Proposed Budget pending approval

• Proposed Budget is pending and will be signed off on in December Meeting
• Budget issues reviewed
  • Take down co-op advertising
  • Salary increases
  • Insurance increase
  • Magical Mystery Tours
    • 4 added into the budget – estimated $7,000
  • Public Relations
    • Wagstaff let go resulting in money saved
  • $50K down in revenue due to 40th Anniversary
  • Map Printing – price increase
  • Winter Wineland – scaling back in costs / no increase in sales
• Estimate WR should bring in estimated $68,000 in revenue if stay within budget

9:40   Events Committee– updates

• Magical Mystery Tour dates for 2017 – no update
• Wine & Food Affair – 2500 tickets sold / about same as last year at this time
• Winter WINEland
  • Focus on vintages verticals and varietals
  • No focus on “Discounts” / no winery obligation to discount
  • Lights – the more lights as décor the better
  • Email went out last week to announce the changes of WINEland focus
• Experience Wine Road
  • Events committee trying to come up with “insider experience”
    • 40 wineries with 4 different experience
    • Experience to be “out of the ordinary” – something a regular customer would not experience, such as a vineyard tour
    • Price-point – want a higher price / less people ($50?)
• No RRVW event in October – staffing change

 

10:10 Marketing  & Public Relations

• Oct. – SF Travel in NY, blankets with flower power & info-graphic press
• Nov. Wine Tourism, Omaha and San Diego – adding press meetings to events
  • Need 3 cases of wine for Omaha event – 6 different wines
  • Need Magnums for donations
• Mysty Stewart pending = need to outline contract
  • Beth and Robin to meet and discuss
  • Possibility of Mysty and Marci working together

10:15 Membership

• Lunches scheduled
  • 8-10 people per lunch
  • Goal is to get members to come forward with ideas or issues they may have
• Assessments
  • 187 Wineries / everyone has paid assessments
• Survey – consumer feedback
  • Review for corrections / suggestions

10:30 New Business

• Board positions
  • how to handle President Elect position / create new plan to make smooth transition and to not pressure any board member into president position
• Board nominations
  • Committee formed by Dec. ballot in Feb. – need to fill some spots
• Dec. 6th – General Meeting, LBC with WOW catering – format
  • Meeting will be 30-40 minutes
  • Wine, cocktails and vendors
• Calendar of National days – trying to coincide with wine topics / activities / promotions /social media / events

10:50 Old Business

• Podcast
  • Great feedback
  • Music is a big complaint – Need a good intro / closing without copy write issues

11:00 Meeting Adjourned

• Motion to adjourn – Aaron
• Seconded – Ross