Board Meeting – Oct. 13, 2016

Beth Costa on Nov 4, 2016

Wine Road Board of Directors

Meeting October 13, 2016

9:00-11:00

KOKOMO Winery 4791 Dry Creek Road

AGENDA

9:00   Call meeting to order – Robin

9:05   Anthony Cipolla to discuss 401k format and budgeting options

  • Review of different options to structure the 401K for upcoming year
    • To stay within budget, proposal for 5% match
      • Motion to approve – Kevin / Seconded – Ross
      • Unanimously passed

9:20   Review minutes from August meeting

  • Motion to approve – Ross / Seconded – Aaron

9:22   Treasurer’s Report & Proposed Budget pending approval

  • Proposed Budget is pending and will be signed off on in December Meeting
  • Budget issues reviewed
    • Take down co-op advertising
    • Salary increases
    • Insurance increase
    • Magical Mystery Tours
      • 4 added into the budget – estimated $7,000
    • Public Relations
      • Wagstaff let go resulting in money saved
    • $50K down in revenue due to 40th Anniversary
    • Map Printing – price increase
    • Winter Wineland – scaling back in costs / no increase in sales
  • Estimate WR should bring in estimated $68,000 in revenue if stay within budget

9:40   Events Committee– updates

  • Magical Mystery Tour dates for 2017 – no update
  • Wine & Food Affair – 2500 tickets sold / about same as last year at this time
  • Winter WINEland
    • Focus on vintages verticals and varietals
    • No focus on “Discounts” / no winery obligation to discount
    • Lights – the more lights as décor the better
    • Email went out last week to announce the changes of WINEland focus
  • Experience Wine Road
    • Events committee trying to come up with “insider experience”
      • 40 wineries with 4 different experience
      • Experience to be “out of the ordinary” – something a regular customer would not experience, such as a vineyard tour
      • Price-point – want a higher price / less people ($50?)
  • No RRVW event in October – staffing change

 

10:10 Marketing  & Public Relations

  • Oct. – SF Travel in NY, blankets with flower power & info-graphic press
  • Nov. Wine Tourism, Omaha and San Diego – adding press meetings to events
    • Need 3 cases of wine for Omaha event – 6 different wines
    • Need Magnums for donations
  • Mysty Stewart pending = need to outline contract
    • Beth and Robin to meet and discuss
    • Possibility of Mysty and Marci working together

10:15 Membership

  • Lunches scheduled
    • 8-10 people per lunch
    • Goal is to get members to come forward with ideas or issues they may have
  • Assessments
    • 187 Wineries / everyone has paid assessments
  • Survey – consumer feedback
    • Review for corrections / suggestions

10:30 New Business

  • Board positions
    • how to handle President Elect position / create new plan to make smooth transition and to not pressure any board member into president position
  • Board nominations
    • Committee formed by Dec. ballot in Feb. – need to fill some spots
  • Dec. 6th – General Meeting, LBC with WOW catering – format
    • Meeting will be 30-40 minutes
    • Wine, cocktails and vendors
  • Calendar of National days – trying to coincide with wine topics / activities / promotions /social media / events

10:50 Old Business

  • Podcast
    • Great feedback
    • Music is a big complaint – Need a good intro / closing without copy write issues

11:00 Meeting Adjourned

  • Motion to adjourn – Aaron
  • Seconded – Ross

 

Posted by Beth Costa