Wine Road Retreat Agenda

June 12, 2019

Hotel Healdsburg, Carriage House

 

9:00 Welcome/introductions – John Viszlay

 

9:05 Review goals for the retreat – Sandra Hess moderator/facilitator

 

9:10 Review “Wine Tourism”

• What we discussed last year
• Are we moving that needle forward?
• What are we doing now
• What should we add to the mix
• Review filters, do they still make sense?

 

10:30 BREAK

 

10:45 Messaging and Positioning – Sandra Hess

• Review work started last year
• What is our messaging – how to move forward

 

12:00 LUNCH

 

1:00    Wine Road Ambassadors – Sandra Hess

 

2:00    Surveys, Brian Carr

• Purpose – goals
• Schedule for the year
• How to share
• How to collect data

 

3:00 BREAK

 

3:15 Marketing – Laura Perret Fontana

• Long Term Goals. What do members want and expect from WR?
• Prioritize – press tours, influencers, on the road, festivals, advertising

 

5:00 Reception & Dinner H2Hotel, Green Room